"Life in a Box", Rødovre Centrum, Denmark

A welcoming atmosphere and fantastic memories!

Rødovre Centrum worked with the Human Library organisation on a campaign that allowed visitors to take a 'human book' off the shelf and have a conversation with that person that went far beyond stereotypes and preconceived notions.

Visitors were able to choose from almost 80 "living book titles" and talk to these "human books" about topics as diverse as transgender people, being a victim of abuse, being a religious minority, living with mental health problems, autism, anorexia, bisexuality or even life as a politician.

The team at MK Illumination Denmark were delighted to use their lighting and design talents to shed light on this innovative campaign, which won both the Star of Denmark Award for 'Best Shopping Centre' and the 'Best Marketing Campaign' at the NCSC Denmark Award Show.